The fusion of jewelry and time is an old Türler tradition. «Türler by Alessandro Mendini» is a systematic continuation of this tradition and concurrently a major innovative step forward. It is significant because it embodies the vision of uniting time, art, and jewelry in one unique symbiosis. «Türler by Alessandro Mendini» is an artistic jewelry collection for ladies and men with a jeweled watch in its focus. It is both classic and avant-garde. As a co-founder of the «Alchimia» design movement in Milan, Alessandro Mendini is one of the great architects and designers of our era. Famous museums such as the Centre Pompidou in Paris, the Museum of Modern Art in New York and the Museum of Modern Art in Tokyo display his works in their collections.