The first Türler Cartoon Competition was launched on the occasion of the opening of the Türler showrooms in Berlin. For a period of 10 years between 1994 and 2003, students enrolled at the Universities of Berlin and Brandenburg and at other institutions of higher learning were invited once a year to observe the evolution of their city and document their findings with a satirical twist. A competent jury staffed by artists and professors of both universities, joined by Dr. Werner Baumann, the Swiss Ambassador in Berlin, as well as Franz Türler, took on the sophisticated task of evaluating and ranking the ever larger number of entries submitted each year.