In 1917, during the heydey of Swiss poster design, artist Hugo Laubi presented a masterpiece in creative graphic expression: he designed the poster with the Türler Gentleman. And he may well not have fully realized that this act of inspiration produced a trademark which would weather the eons. It is a brand that projects the values that the company has upheld throughout the decades: quality, sincerity, dependability, tradition, and sophistication. The Türler Gentleman has meanwhile acquainted the entire world with the solid reputation of the privately owned company. In doing so, he also made a significant contribution to boosting global awareness of Swiss watches as hallmarks of precision and unprecedented craftsmanship in the domain of engineering.